Is Your Business Ready For Predictable Client Acquisition?

Answer these quick questions to find out. There are no right or wrong answers, this just helps identify where systems tend to break.

1. How clearly defined is your Ideal Customer Profile for outbound emails today?

A

We don’t really have one

B

Rough idea, not documented

C

Clearly defined with exclusions

2. Who do you primarily target with your campaigns?

A

Founders / CEOs

B

Revenue leaders (e.g. Sales / Marketing / Growth)

C

Other roles / not consistent

D

Outbound is not a primary channel for us

3. Do you actively exclude any of the following from your email lists?

A

We exclude obvious low-fit segments (e.g. free domains, very small companies)

B

We also exclude competitors and sensitive segments

C

We don’t actively exclude segments

4. How do you currently build outbound email lead lists?

A

Manual / ad-hoc exports or random lists

B

Single tool with basic filters

C

Multiple sources or structured sourcing logic

How consistently are outbound lists reviewed before sending?

A

Constantly

B

Sometimes

C

Never

6. How confident are you in your email messages?

A

Low confidence / unclear what works

B

We get some replies, but it's inconsistent

C

Consistent replies

7. What best describes your call-to-action in outbound emails?

A

Clear, low-friction ask (e.g. 20-min call, concrete next step)

B

Soft ask, but time-boxed (e.g. quick call somtime?)

C

Vague and open-ended

8. Do you personalize outbound emails?

A

Yes, with lots of contextual info (role, situation, trigger)

B

Yes, but just with some basic data (name, company)

C

No

9. How many sending domains are you currently using?

A

4+

B

2-3

C

1 or fewer

10. Are your domains warmed and volume-controlled?

A

Yes, intentionally

B

Somewhat

C

No / not sure

11. Who manages DNS / deliverability setup?

A

Internal, documented

B

Agency / contractor

C

Unclear / undocumented

12. How much visibility do you have into outbound deliverability performance?

A

We actively monitor deliverability health (e.g. spam placement, domain reputation)

B

We look at basic signals occasionally (e.g. bounces, replies)

C

None, we don’t actively monitor deliverability

13. Which tools are part of your outbound stack?

A

Mostly manual or ad-hoc tools (e.g. spreadsheets, Gmail, copy-paste)

B

A basic outbound stack, but loosely connected (e.g. sending tool, CRM)

C

A well-integrated outbound stack with clear ownership

14. How stable is your outbound setup?

A

Breaks often

B

Works but fragile

C

Stable and repeatable

15. If you stepped away for 2 weeks, outbound would:

A

Stop completely

B

Run inconsistently

C

Keep running

16. Who owns outbound execution day-to-day?

A

Founder / CEO

B

Junior team member / shared responsibility

C

Dedicated owner with clear responsibility

17. Roughly how many new contacts do you add to outbound sequences per week?

A

<50

B

50-500

C

+500

18. What best describes current results from sending emails?

A

Few or no replies

B

Replies but low-quality

C

Regular booked calls

19. What’s your biggest outbound frustration right now?

A

Deliverability / fear of burning domains

B

Low reply rates

C

Bad leads / wasted calls

D

Too much manual work